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Cantu’s Avocado Hydrating Shampoo uses a unique avocado oil formula to reduce breakage and minimize frizz. The award-winning pure shea butter formula combined with avocado oil keeps your strands nourished and smooth while providing a deep cleanse that removes product build up. Allow Cantu to restore the authentic beauty to your curly, coily, or wavy hair. Benefit: Sulfate-free shampoo gently removes heavy product build up Unique shea butter and avocado oil formula nourishes hair and smooths strands Reduces breakage and minimizes frizz Repairs dry, brittle hair Perfect for curly, coily, or wavy hair.